B2B Marketing for the Modern B2B Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B purchasing journey is the awareness stage, where buyers become mindful of a problem or

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Grappling with today’s Buyer’s Journey is the Secret to Win in B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

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